Alexandria Jean Fitness
I absolutely love working with clients who are just building their business. It's always so humbling to be involved in such an important process.
Alexandria is a personal trainer who offers in home personal training and outdoor boot camps. She initially had a pretty strong idea of what she wanted her logo to look like, but we wound up going in a different direction.
Alex requested a logo that was clean and bold. I knew I wanted to create something unique that she could use as a registered trademark, so started with her initials. This led to incorporating an iconic image associated with fitness...the barbell. This helps makes the logo universally appealing. A bold, sans serif font compliments the simple, clean design, with the blue background tying everything together.